Brand Assets
Thank you for your interest in SHAPE.
View our guidelines to help you with our brand resources.
Our Brand
Think of SHAPE, think of people, science and flourishing.
We’ve spent years studying flourishing at work, how it affects us, and how to harness it.
That’s us, we pioneered that.
We realised the world needed flourishing, but through education, encouragement and inspiration.
That’s our mission; to help the world’s companies flourish. And do it faster.
That’s why SHAPE is creative, compelling and pioneering.
Our Name
We go simply by the name SHAPE.
Throughout our content, you'll spot "SHAPE" is always displayed in uppercase letters. That’s because it was
conceived as an important and distinguished representation of the positive transformation flourishing
brings.
So, whether you're crafting content, engaging with our brand, or simply spreading the word, always use
CAPS when it comes to SHAPE.
Our Co-Founders
Our Brand Identity
The SHAPE logo is circular to symbolise continuity and the ongoing journey of flourishing. It's a
powerful emblem of emergence, intrigue and growth. The logo is all about representing ‘living and
being.’
The colour choice reinforces SHAPE’s commitment to being a reliable and trustworthy partner,
founded on scientific strength as well as a guardian of the highest quality data
The logo transforms into our mascot. It communicates using helpful visual imagery. This visual
metaphor reinforces SHAPE's role as a facilitator in bringing out the best in individuals.
The mascot is exclusively for use by SHAPE only.
No text or design elements should compromise the exclusion zone of the logo.
The specific boundaries of this exclusion zone are represented with the “H” of the logotype and
measured as shown here.
Friendly Legal Reminder
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.